Secondary Research and Competitor Analysis
IntelliQ B2B's professional staff has extensive secondary research and competitive analysis experience. Our process is to gather, analyze and interpret existing internal, and external data. We are familiar with most commerically published as well as public sources of industry data and will typically utilize these in combination with primary survey data to assist our B2B clients with their information needs and challenges.
Secondary research is typically a first step in the research process. We work to determine what information is available and what information gaps exist for a given research project or question.