What We Do
IntelliQ B2B provides a wide range of research and consulting services, including customer loyalty/engagement, market structure and opportunity analysis, image and attitude studies, new product design and development, pricing, and market segmentation. IntelliQ B2B is well versed in Internet-based research applications, as well as advanced quantitative applications such as conjoint and discrete choice analysis, SIMALTO, advanced price sensitivity analysis, and perceptual mapping.
Our projects frequently involve interaction with senior executives, functional business managers, human resources leaders, and other highly specialized audiences who are both difficult to reach and difficult to interview.
At IntelliQ B2B, we think of our clients as our business partners. Our services are designed to provide the highest quality data and actionable insights, so that our clients can make informed decisions that will help them propel their organizations forward. It is our belief that the information we provide will help make our clients successful in what they do. We also feel that their success is our success, because happy clients are likely to become repeat clients. We take pride that a large portion of our business comes from our existing client base.
We advise clients to make their research "gritty" and focused. That is, ask very specific questions that deal with real issues so that clear actions can be taken. Key questions we often ask are . . .
- How will the research make a difference in the success of your new products or in resolving product and customer problems?
- How will the research make your company more competitive? More profitable?
- Is the research targeted and actionable?
- Are the benefits of the research clear to your management team?
- Is it clear how the research results will be used in decision-making?
- What is the research ROI?
Undirected "fishing trips" are not appropriate in market research - although often done. While it is important to understand why customers make choices and what drives those choices, it is vital to understand what can be done to make products/services more competitive and compelling. Our staff is trained to diagnose and understand the objectives of the research, knows how to design the most effective and actionable research possible, and is expert in presenting the findings in a way that makes them useful and actionable.