Our Philosophy

At IntelliQ B2B, we believe strategic research is an important tool for obtaining knowledge and insights about how customers, prospects, suppliers, channel partners, employees and other constituents think and behave. Developing clear objectives, creating well thought out questionnaires, and collecting data is only the beginning. The real work comes in interpreting the data so that analysis and recommendations are tied to the client's mission and direction, as well as to the specific research objectives.

Our goal is to help our B2B clients better understand perplexing problems and issues. Too many research studies end up on the shelf, hardly ever used, and are viewed as unnecessary expenditures. Our view is that every dollar spent on research should have significant value to management, giving them vision or "eyes" to the market.

At IntelliQ B2B we believe in deep thinking, hard work, and insightful investigation of each research topic in order to provide meaningful, insightful, and actionable results that every client can act upon with confidence. Too many research studies end up on the shelf, hardly ever used, and are viewed as unnecessary expenditures. Our view is that every dollar spent on research should have significant value to management, executives and key decision makers, giving them vision or "eyes" to the market.

Our Experience 

Since our founding as Diagnostics Plus in 1987 we have completed literally thousands of studies in business to business markets and our leaders regularly publish in industry journals, present at conferences, and stay current on key industry developments and issues.